192 episodes

The Make Each Click Count Podcast features expert guests and insights providing actionable advice for growing your online business. Within the Make Each Click Podcast, Andy interviews a wide range of industry experts that provide today's top strategies for effectively increasing online conversion rates, sales, and profits.

The Make Each Click Count Podcast is hosted by Andy Splichal, the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence and the Founder of Make Each Click Count University.

Andy has been called the World's Foremost Expert in eCommerce Marketing Growth Strategies. He was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

Make Each Click Count Hosted By Andy Splichal Andy Splichal

    • Business
    • 5.0 • 118 Ratings

The Make Each Click Count Podcast features expert guests and insights providing actionable advice for growing your online business. Within the Make Each Click Podcast, Andy interviews a wide range of industry experts that provide today's top strategies for effectively increasing online conversion rates, sales, and profits.

The Make Each Click Count Podcast is hosted by Andy Splichal, the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence and the Founder of Make Each Click Count University.

Andy has been called the World's Foremost Expert in eCommerce Marketing Growth Strategies. He was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

    Strategies For Scaling Your Ecommerce Business with Matt Putra

    Strategies For Scaling Your Ecommerce Business with Matt Putra

    Podcast Episode 192 of the Make Each Click Count Podcast features Matt Putra, Fractional CFO at Eightx.
    Matt shares valuable insights into the role of a fractional CFO when companies should consider hiring one and the services they provide. He also delves into the key factors that influence the valuation of a company and how businesses can maximize their cash flow.
    Matt provides real-life examples of how his team has helped companies overcome financial challenges and offers practical advice on when to seek financial expertise. Listeners will also learn about an exclusive community that Matt is launching and will have access to a special offer.
    Tune in for valuable tips and expert advice on growing your e-commerce business and ensuring that every click counts.
    Learn more:
    Website
    ABOUT THE HOST:
    Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
    New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

    • 27 min
    Email Marketing Guaranteed to Work with Ben Billups

    Email Marketing Guaranteed to Work with Ben Billups

    Podcast Episode 191 of the Make Each Click Count Podcast features Ben Billups, founder of NOBLE agency, a mastermind of email and SMS marketing strategies for e-commerce brands.
    In this episode, Andy and Bill delve deep into the ever-evolving digital landscape, discussing the cautious use of AI in content creation and targeted promotions. They navigate the strict waters of SMS privacy laws and how to maximize its distinct high open rates without overwhelming your customers.
    As they explore best practices in email and SMS, Ben breaks down segmentation strategies that distinguish between prospects, existing customers, and valued VIPs and warns against the pitfalls of over-segmentation, even during busy periods like Black Friday.
    Tune in as Ben shares success stories, practical tools for enhancing deliverability and engagement, and Noble's ambitious guarantee to make clients a dollar per subscriber in record time—or work for free until they do.
    So whether you’re a beauty, fashion, health, or wellness e-commerce brand or just keen on growing your online presence wisely, this episode is packed with insights to help you make each click count. Don't miss Ben's insider tips on list growth and the fine balance between proactive marketing and user privacy.
    Let's get set to learn, adapt, and grow with Ben Billups. Here we go!
    Learn more:
    LinkedIn
    Website
    ABOUT THE HOST:
    Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
    New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

    • 38 min
    Google Shopping – PMAX or Standard Shopping, Which Should You Use? with Jeff Pratt

    Google Shopping – PMAX or Standard Shopping, Which Should You Use? with Jeff Pratt

    Podcast Episode 190 of the Make Each Click Count Podcast features Jeff Pratt discussing Google Shopping campaigns, focusing on the comparison between Performance Max and standard shopping.
    Jeff, a seasoned digital advertising expert, shares insights on the benefits and preferences for these campaign types, bid strategies, and his contribution to Make Each Click Count University. The conversation also touches on Jeff's experience with social media advertising, including the rising platform TikTok, and his success with Google and Bing advertising.
    Tune in to discover valuable tips for setting up successful campaigns and understanding the evolving landscape of digital marketing.
    Learn more:
    Google Performance Max - Shopping Ads Only
    ABOUT THE HOST:
    Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
    New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

    • 16 min
    Can I Patent It? What Ecommerce Companies Should Know About Trademarks, Copyrights and Patents with Dan Kimbell

    Can I Patent It? What Ecommerce Companies Should Know About Trademarks, Copyrights and Patents with Dan Kimbell

    Podcast Episode 189 of the Make Each Click Count Podcast features Dan Kimbell, an intellectual property attorney, to discuss patents, intellectual property, and a whole lot more.
    In this discussion, Andy and Dan dive headfirst into the critical and often intimidating realm of patents, trademarks, copyrights, and trade secrets. You'll learn everything an e-commerce company needs to know to protect their products and brands, from the frontlines of their online platforms to the global marketplace.
    Dan shares invaluable insights on combating copyright and trademark infringement, offering actionable advice for companies facing the nightmare of having their products illegally replicated and undersold. Andy and Dan also discuss practical methods, such as the use of hologram stickers for product authentication and leveraging tools like domain dispute procedures.
    For inventors and entrepreneurs safeguarding their creations, Dan stresses the importance of robust NDAs and gives a breakdown of why careful review of these agreements is a must.
    By the end of this episode, we want you to walk away with the knowledge to persist, seek help, and learn from mistakes on your entrepreneurial journey. So, buckle up for an enlightening episode packed with tips and tales that could very well shape the future security of your online business.
    Episode Action Items:
    To find more information about Dan:
    LinkedIn
    http://CanIPatentIt.com
    http://SafeguardYourIP.com
    www.calendly.com/canipatentit
    Facebook
    ABOUT THE HOST:
    Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
    New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and...

    • 33 min
    Yes - When Done Right, SEO Still Works with Josh Bachynski

    Yes - When Done Right, SEO Still Works with Josh Bachynski

    Podcast Episode 188 of the Make Each Click Count Podcast features Josh Bachynski, SEO AGI and CEO of SEO Copilot, to unravel the complexities of modern search optimization.
    Josh is here to shed light on how cutting-edge AI systems, like Transformer-based models GPT and Bert, are revolutionizing the way content is analyzed and ranked. He's going to correct some common misconceptions by clarifying that large updates to your website won't necessarily raise red flags with Google and how quickly we can expect to see the fruits of our SEO labor.
    In a world where inbound links are under the vigilant watch of Google's spam patrol, Josh advises against the risky business of buying links and, instead, points us towards creating authoritative content that reverberates with Google's AI. For SEO newcomers, he emphasizes the potency of following on-page signals and delivering truly helpful content without breaking the bank.
    But that's just the tip of the iceberg. Josh will delve into the world of SEO Copilot, his AI-powered tool, illustrating how it can create out-of-the-box quality content, fine-tuned to satisfy Google's EAT criteria. Plus, he offers a peek into his masterclass aimed at catapulting SEO beginners to new heights.
    Throughout this episode, Josh affirms that investing in a solid SEO strategy is non-negotiable for online success. With an unflinching look at the future of AI in SEO and an exclusive 14-day trial offer for SEO Co-Pilot, we're set to unlock the secrets of leveraging smart AI for smart SEO gains.
    Episode Action Items:
    To find more information about Josh:
    LinkedIn
    ABOUT THE HOST:
    Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
    New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

    • 39 min
    Keys to Launching and Exiting An Amazon Business with Robb Green

    Keys to Launching and Exiting An Amazon Business with Robb Green

    Podcast Episode 187 of the Make Each Click Count Podcast features Robb Green, an experienced entrepreneur and podcast host.
    In this episode, Robb shares his invaluable insights on building businesses with the end goal in mind — selling them for a tidy profit.
    Andy and Robb tackle the challenges of navigating the complex Amazon ecosystem, from understanding crucial metrics to effective strategies for increasing product visibility. Robb emphasizes the importance of quality products, genuine reviews, and the fine art of reverse engineering success. He's also giving us a peek into his personal entrepreneurial journey, revealing how the "I'm the one" mantra propelled his family towards business success.
    You'll learn when to invest in advertising, the perks of platforms such as Shopify and TikTok Shops, and why it's absolutely critical to have your financials pristine when preparing for a sale. Robb is not just about launching and scaling — he's also on the lookout for e-commerce businesses to buy, especially those manufacturing in North America.
    Episode Action Items:
    To find more information about Robb:
    Website
    ABOUT THE HOST:
    Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
    New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

    • 29 min

Customer Reviews

5.0 out of 5
118 Ratings

118 Ratings

Dan1777999877 ,

💡💡💡

Actionable and insightful. I always finish listening to Make Each Click feeling like I have learned something new! Highly recommend giving it a listen!

malfoxley ,

Great show!

Andy, host of the podcast, highlights all aspects of digital marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

benigeri ,

Great Insights

Great interviewer and guests. Learn something useful in each of the episodes I’ve listen too. Thanks for helping me scale my business!!!

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