Podcast Episode 196 of the Make Each Click Count Podcast Jon Gillham, the innovative mind behind Originality AI. In this timely conversation, they explore the inception of Originality AI, the challenges it addresses within the content marketing sphere, and the pervasive influence of generative AI across the web. Jon unveils the technological wizardry that powers their AI detection system, the ethical concerns of AI-generated content, and how Originality AI is staying ahead in the cat-and-mouse game of AI content identification. Stay tuned to learn why content authenticity is crucial for maintaining your audience's trust and how Originality AI is leading the charge in safeguarding content integrity online.Learn more:WebsiteLinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 195 of the Make Each Click Count Podcast features Kaleb Ufton, the co-founder of eCommerce Wizards.Kaleb, with his eclectic background in hypnosis, programming, and digital marketing, shares his insights on concentrating on cost per acquisition, average order value, and lifetime value—key factors in customer retention and acquisition metrics. Join Andy and Kaleb as they uncover quick wins to improve average order value and lifetime customer value and discuss the importance of building a trust-centered website. Plus, Kaleb gives us his take on where e-commerce is heading in the next 12-18 months and shares the books that shaped his journey as an entrepreneur. Stay tuned as Kaleb explores his unique approach to business and learns more about how his mastermind group is striving to create 1,000 e-commerce millionaires. Learn more:WebsiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 194 of the Make Each Click Count Podcast features Steven Weigler, the Founding Attorney at EmergeCounsel.Steven unpacks the intricate process of trademark protection, reveals the ins and outs of brand protection on platforms like Amazon and Walmart, and shares his perspective on the legal nuances of selling and acquiring businesses.With a fascinating look into the world of building relationships with entrepreneurs, Steven not only shares his passion for helping businesses flourish but also provides invaluable advice on preventative legal strategies. From discussing how to navigate the choppy waters of Chinese infringement to tackling counterfeiters on various e-commerce platforms, our discussion will leave you equipped to safeguard your business's valuable IP assets.Steven's dedication to the entrepreneurial community is tangible, as he offers not only a treasure trove of knowledge but also free initial consultations accessible through his platform, emergecounsel.com. So, prepare to dive deep into the legal intricacies of e-commerce and discover how to make each click not only count but also legally secure. Stay tuned and remember to leave a review and connect with Steven and the Emerge Council to bolster your e-commerce venture.Learn more:WebsiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 193 of the Make Each Click Count Podcast features Ayat Shukairy, Co-Founder at Invesp.Ayat unveils the meticulous processes behind successful conversion optimization, debunking the myth that haphazard changes lead to improved results. Andy and Ayat dive deep into the essence of her conversion framework, discussing the power of rigorous research, understanding user experience, leveraging trust factors, and the delicate art of customer interviews."Ayat shares a treasure trove of insights, from the ten heuristics for enhancing user experience by the Nielsen group, navigating common landing page blunders, the significance of choosing the right e-commerce platform, to the concept of 'return on change' when measuring the ROI from optimization efforts.Plus, she highlights the vital role of technology, including A/B testing software and AI in content creation, and how targeted strategies can yield transformative outcomes for your business. All this, along with a glimpse into the services offered by Invest and success stories that exemplify the paramount impact of strategic optimization.Learn more:WebsiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 192 of the Make Each Click Count Podcast features Matt Putra, Fractional CFO at Eightx. Matt shares valuable insights into the role of a fractional CFO when companies should consider hiring one and the services they provide. He also delves into the key factors that influence the valuation of a company and how businesses can maximize their cash flow. Matt provides real-life examples of how his team has helped companies overcome financial challenges and offers practical advice on when to seek financial expertise. Listeners will also learn about an exclusive community that Matt is launching and will have access to a special offer. Tune in for valuable tips and expert advice on growing your e-commerce business and ensuring that every click counts.Learn more:WebsiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 191 of the Make Each Click Count Podcast features Ben Billups, founder of NOBLE agency, a mastermind of email and SMS marketing strategies for e-commerce brands.In this episode, Andy and Bill delve deep into the ever-evolving digital landscape, discussing the cautious use of AI in content creation and targeted promotions. They navigate the strict waters of SMS privacy laws and how to maximize its distinct high open rates without overwhelming your customers.As they explore best practices in email and SMS, Ben breaks down segmentation strategies that distinguish between prospects, existing customers, and valued VIPs and warns against the pitfalls of over-segmentation, even during busy periods like Black Friday.Tune in as Ben shares success stories, practical tools for enhancing deliverability and engagement, and Noble's ambitious guarantee to make clients a dollar per subscriber in record time—or work for free until they do.So whether you’re a beauty, fashion, health, or wellness e-commerce brand or just keen on growing your online presence wisely, this episode is packed with insights to help you make each click count. Don't miss Ben's insider tips on list growth and the fine balance between proactive marketing and user privacy.Let's get set to learn, adapt, and grow with Ben Billups. Here we go!Learn more:LinkedInWebsiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 190 of the Make Each Click Count Podcast features Jeff Pratt discussing Google Shopping campaigns, focusing on the comparison between Performance Max and standard shopping. Jeff, a seasoned digital advertising expert, shares insights on the benefits and preferences for these campaign types, bid strategies, and his contribution to Make Each Click Count University. The conversation also touches on Jeff's experience with social media advertising, including the rising platform TikTok, and his success with Google and Bing advertising. Tune in to discover valuable tips for setting up successful campaigns and understanding the evolving landscape of digital marketing.Learn more:Google Performance Max - Shopping Ads OnlyABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 189 of the Make Each Click Count Podcast features Dan Kimbell, an intellectual property attorney, to discuss patents, intellectual property, and a whole lot more.In this discussion, Andy and Dan dive headfirst into the critical and often intimidating realm of patents, trademarks, copyrights, and trade secrets. You'll learn everything an e-commerce company needs to know to protect their products and brands, from the frontlines of their online platforms to the global marketplace.Dan shares invaluable insights on combating copyright and trademark infringement, offering actionable advice for companies facing the nightmare of having their products illegally replicated and undersold. Andy and Dan also discuss practical methods, such as the use of hologram stickers for product authentication and leveraging tools like domain dispute procedures.For inventors and entrepreneurs safeguarding their creations, Dan stresses the importance of robust NDAs and gives a breakdown of why careful review of these agreements is a must.By the end of this episode, we want you to walk away with the knowledge to persist, seek help, and learn from mistakes on your entrepreneurial journey. So, buckle up for an enlightening episode packed with tips and tales that could very well shape the future security of your online business.Episode Action Items: To find more information about Dan:LinkedInhttp://CanIPatentIt.com http://SafeguardYourIP.comwww.calendly.com/canipatentit FacebookABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and...

Podcast Episode 188 of the Make Each Click Count Podcast features Josh Bachynski, SEO AGI and CEO of SEO Copilot, to unravel the complexities of modern search optimization.Josh is here to shed light on how cutting-edge AI systems, like Transformer-based models GPT and Bert, are revolutionizing the way content is analyzed and ranked. He's going to correct some common misconceptions by clarifying that large updates to your website won't necessarily raise red flags with Google and how quickly we can expect to see the fruits of our SEO labor.In a world where inbound links are under the vigilant watch of Google's spam patrol, Josh advises against the risky business of buying links and, instead, points us towards creating authoritative content that reverberates with Google's AI. For SEO newcomers, he emphasizes the potency of following on-page signals and delivering truly helpful content without breaking the bank.But that's just the tip of the iceberg. Josh will delve into the world of SEO Copilot, his AI-powered tool, illustrating how it can create out-of-the-box quality content, fine-tuned to satisfy Google's EAT criteria. Plus, he offers a peek into his masterclass aimed at catapulting SEO beginners to new heights.Throughout this episode, Josh affirms that investing in a solid SEO strategy is non-negotiable for online success. With an unflinching look at the future of AI in SEO and an exclusive 14-day trial offer for SEO Co-Pilot, we're set to unlock the secrets of leveraging smart AI for smart SEO gains.Episode Action Items: To find more information about Josh:LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 187 of the Make Each Click Count Podcast features Robb Green, an experienced entrepreneur and podcast host.In this episode, Robb shares his invaluable insights on building businesses with the end goal in mind — selling them for a tidy profit.Andy and Robb tackle the challenges of navigating the complex Amazon ecosystem, from understanding crucial metrics to effective strategies for increasing product visibility. Robb emphasizes the importance of quality products, genuine reviews, and the fine art of reverse engineering success. He's also giving us a peek into his personal entrepreneurial journey, revealing how the "I'm the one" mantra propelled his family towards business success.You'll learn when to invest in advertising, the perks of platforms such as Shopify and TikTok Shops, and why it's absolutely critical to have your financials pristine when preparing for a sale. Robb is not just about launching and scaling — he's also on the lookout for e-commerce businesses to buy, especially those manufacturing in North America.Episode Action Items: To find more information about Robb:WebsiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 186 of the Make Each Click Count Podcast features Ben Sturtevant, CEO of Elite360.Ben discusses conquering challenges on the road to seven figures. Ben shares insights into Elite360, an all-in-one digital marketing platform designed to bridge the gap between cutting-edge technology and marketing strategy. From pre-built digital marketing systems to AI integrations, Ben explains how their platform helps businesses accelerate growth and see immediate results. The conversation delves into the importance of self-auditing marketing strategies to identify and address "leaky bucket" issues, offering valuable advice for entrepreneurs looking to work less and make more. Join Andy and Ben as they explore the world of digital marketing and how to maximize your online marketing dollars.Episode Action Items: To find more information about Ben:LinkedinABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 185 of the Make Each Click Count Podcast features Aleksandar Hadzhiyski, the Founder & CEO of Titan Agency Marketing Ltd. Andy and Aleksandar dive into the important lessons for running successful Facebook ads in 2024, providing valuable insights for e-commerce businesses. Aleksandar shares his expertise on why e-commerce companies should consider using Facebook ads, the types of companies that do well with these ads, and the common mistakes that lead to unsuccessful ad campaigns. He also discusses his approach to testing, using AI in Facebook ads, and the services provided by Titan Agency. This episode is packed with actionable advice and valuable strategies for anyone looking to boost their online marketing efforts. Tune in to gain valuable insights from this expert in the field.Episode Action Items: To find more information about Aleksandar:LinkedinMasterclassABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

In this episode, Cameron shares the astonishing success of his Christmas coal product and the clever advertising strategies that propelled its organic rankings. He shares how his course on Make Each Click Count University – Make Money Selling on Amazon in Three Easy Steps – encapsulates the wisdom for beginning a triumphant Amazon journey.Furthermore, Andy and Cameron decode the pivotal role of Amazon posts, repricing tools, and the importance of standout product listings. Cameron discusses how transitioning to FBA fulfillment can boost sales by 15% and the caveats that may influence a seller's choice to forego this option.Plus, a glance into Amazon's evolving landscape from the new freight service to the creators' program and the vine program for garnering initial reviews. Andy and Cameron touch upon the crucial questions to ask when hiring an agency to optimize your Amazon presence.And intriguingly, we'll get a sneak peek at Cameron Messick's upcoming book "Create and Launch Your Amazon Bestseller," written to help you elevate your sales to bestseller status. All this and key insights on how to effectively sell your brand, not just products, on the Amazon platform.So, tighten your seatbelts as Cameron unpacks a bundle of actionable tactics that might just revolutionize your approach to Amazon selling.Episode Action Items: To find more information about Cameron:cameron@trueonlinepresence.comMake Money Selling on Amazon in Three Easy StepsABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 183 of the Make Each Click Count Podcast features Brendan Jowett, the owner of Inflate AI Agency.Brendan Jowett discusses the topic of AI tools for growing your e-commerce business. Brendan shares insights into the potential of AI, its applications, and its impact on businesses. From using AI for content generation to building chatbots and digital assistants, Brendan sheds light on the power of embracing AI technology. Tune in to learn about the challenges and successes of integrating AI into business processes, as well as the possibilities it offers for accelerating sales and profits. Whether you're a skeptic or a keen adopter of AI, this episode will give you a fresh perspective on the future of e-commerce.Episode Action Items: To find more information about Brendan:LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 182 of the Make Each Click Count Podcast features Daniel Maloney, the CEO and Co-Founder at Tailwind.You'll get an insider's look at how Tailwind, traditionally known for its prowess in automating Pinterest and Instagram marketing, has evolved. Tailwind is breaking new ground by using artificial intelligence to empower small businesses, helping them seamlessly transition into the multichannel marketing arena with a particular focus on e-commerce.Andy and Daniel explore the innovative tools that Tailwind has developed, including their automated ad campaign creation and their generative copy side, Ghostwriter, that is revolutionizing marketing with over 50 different use cases. Daniel will share how his decade-long journey with AI and strategic acquisition of Nectar Nine have contributed to the game-changing marketing technology that Tailwind brings to the table today.Expect to hear compelling success stories, like that of a user who could propose to their future in-laws, thanks to the efficiency of Tailwind's services. From discussing the crucial books that have shaped his entrepreneurial journey to the company's considerate fee structures, this episode is packed with heartfelt advice and practical tips for your business.And don't miss the part where Andy and Daniel delve into the human impact of Tailwind's automated solutions that allow business owners to manage their marketing campaigns effectively, so they can focus on what truly matters in their lives.Episode Action Items: To find more information about Daniel:LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 181 of the Make Each Click Count Podcast features Maureen Mwangi, the founder and CEO of Startward Consulting.Maureen emphasizes the importance of being the voice of the customer and using data to make informed decisions in scaling a product-based brand. She shares actionable steps for audience engagement and increasing sales from existing customers, highlighting the value of connecting with the audience at a deeper level. Throughout the conversation, Maureen provides insights into customer experience, adding new products to a brand, and the changing landscape of consumer demands with the rise of AI. She also offers valuable advice for entrepreneurs and shares a success story that highlights the effectiveness of her approach. Join Andy and Maureen as they delve into the world of e-commerce brand building and discover practical strategies for accelerating sales and profits.Episode Action Items: To find more information about Maureen:WebsiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 180 of the Make Each Click Count Podcast features Alexander De Ridder, the Co-Founder and CTO of SmythOS.Alexander sheds light on how AI is reshaping the landscape of content creation and SEO rankings. He brings to the table an argument for why businesses should prioritize AI integration to boost productivity, stay competitive, and embrace the omnichannel nature of SEO.Alexander shares his take on the new age of platforms like ChatGPT, TikTok, and YouTube shorts, and his perspectives on creating content that stands out in an AI-dominated future. Learn how SmythOS is using AI to predict Google rankings and how AI agents could herald a new era of job opportunities with roles like multi-agent system engineers, or MAZE.Get ready to explore emergent AI capabilities, the intriguing idea of collective consciousness among AI models, and what it means for SaaS companies as they navigate this new terrain.Stay tuned as Andy and Alexander discuss the intricacies of SEO strategies, the role SmithOS plays in this revolutionary shift, and how you can connect with Alexander to learn more about their groundbreaking work.Episode Action Items: To find more information about Alexander:LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 179 of the Make Each Click Count Podcast features Refael Elbaz, the founder of Unicargo, a freight forwarding and warehouse company.Andy and Refael explore the crucial effort and dedication required to thrive in the Amazon marketplace and learn valuable insights on overcoming the challenges of international trade and sourcing products outside the US. Refael will share his knowledge on the importance of selecting the right logistics partner and the vital aspects of shipping processes during and after the COVID pandemic's drastic impact on the industry.From understanding import duties and ensuring compliance with market regulations, to getting products safely and efficiently from the factory floor to Amazon's FBA warehouses, this episode is all about making informed decisions that count.Episode Action Items: To find more information about Refael Elbaz:LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 178 of the Make Each Click Count Podcast features Campbell Paton, the co-founder and CEO of StoreLab. The discussion centers around the significance of mobile apps for e-commerce companies, focusing on increasing conversion rates, the effectiveness of push notifications, and strategies for retention. Campbell shares success stories and challenges encountered while shedding light on the impact of app commerce and the future of e-commerce. Learn practical insights and valuable advice on leveraging mobile apps for business growth. Tune in to discover the untapped potential of app commerce in today's digital landscape.Episode Action Items: To find more information about Campbell Paton:WebsiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 177 of the Make Each Click Count Podcast features Scott Cohen, the VP of Strategy and Marketing at InboxArmy.Andy and Scott dive deep into the value of a meticulous email audit, the significant role of broadcast email analysis, and the power of personalization in customer segmentation. Scott shares his insights on how AI is reshaping customer engagement, and he sheds light on the challenges of privacy and email deliverability in this tech-savvy era.Scott shares about the journey of winning strategies - from cart abandonment tactics to seasonal content adjustments - that have led to substantial conversion boosts for businesses like a noted mattress retailer that he has worked with. And if you're gearing up for the holiday season, pay close attention as Scott delivers actionable advice on how to make your email campaigns count!Featuring real-world success stories and practical tips for any budget, our conversation will explore whether to outsource your email marketing or keep it in-house, the importance of a thorough marketing calendar, and selecting the right email service provider for your business needs.So, whether you're a retailer, an e-commerce giant, or just looking to learn more about effective email marketing strategies, stay tuned—this episode is packed with insights to help you 'get your email ducks in a row' and drive incredible ROI for your business. Episode Action Items: To find more information about Scott Cohen:LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.